Within our Coordination; Selçuklu Holding İLKO İlaç Deputy General Manager Mr. Berk APAK delivered his speech titled “Strategic Brand Management” to our students. 

Emphasizing that the main focus on the road to success in business life should be "people" and "core values," Apak highlighted that our students who are about to start their business life can keep up with the rapidly changing world by developing themselves in every sense.

After the interview, Apak also answered the participants' questions and conveyed that the value of a “brand” can be developed from different perspectives based on his own experiences.

Participants gained insights into communication between people in business life, effectively conveying information, and organizing teams in different sectors.